Wait a minute, wait a minute – this is a post on a Kickstarter watch that is not written by Matt? That’s right, folks! Not to worry, he is still on the crowdfunding beat, this is just one that I took a particular shine to, so I jumped in to write it up. And yes, this is a project that cropped up before. That earlier project was trying to be a philanthropic effort, but Kickstarter does not allow those. Due to that, Azula Watch took a step back, rebranded and refocused, and came back with their watches. Without any further pre-amble, let’s jump in to see what the Azula Watch is all about.
The Mako lineup from Orient has been a popular one for a long time, due to its diver styling (and capabilities, one assumes) combined with a very attractive pricepoint. It has been so popular that there have actually been three iterations so far – the original, the Ray, and the Mako XL. While I am not intimately familiar with those three prior models, it seems that this latest – the Orient Mako USA – takes bits and pieces from the earlier models and comes up with a sort of superteam of styling.
Thanks for stopping by for our regular Sunday feature, Watch Video Rewind, where we point you to watch related videos that may be of interest.
Here we are for the final July edition of Watching the Web, where we point out interesting watch related articles that we have run across on the net, and highlight the most popular articles from our own site as well. This week, we have a roundup of the watches for Only Watch, a rundown of how the Citizen Eco Drive works, and an new series on watches worn in the armed forces. From our own pages, the Seiko Orange Monster, EDC’s dive watch roundup, and the TokyoFlash watches with Kisai Link all proved to be popular.
Pop quiz, hotshot – who is my favorite Icelandic watch brand? That’s right, it’s Michelsen Watchmakers. While some of our prior writeups have focused on their back catalog, today, we are going to talk about something new that recently was released, the Michelsen Tradition, in both his and hers sizing.
For all you fledgling watchmakers out there who want to get their project off the ground, you could save yourself a little work and study what Redux & Co. have done with their first watch offering. First off, make an attractive watch. Second, make it a good value. Third, engage the press and build up supporters ready to jump as soon as the gun goes off. In less than 24 hours on Kickstarter, the Redux & Co Courg titanium watch already has over 400 backers and is over triple their funding goal of $30,000.
It is always rewarding when brands reach out to us, especially those that are putting out their first models on crowd funding sites. Recently CJR Watches did just that, hoping to showcase their new line of quartz and automatic bullhead chronographs, the CJR Watches Velocita.
Prior to be contacted for this review, I was blissfully unaware of Æther Watch Co., which is surprising, given the level of quality that I saw in my time with the watch they sent over. Hailing from Phoenix, AZ, Æther Watch Co. started up shop in 2012, designing watches here in the USA, with assembly happening in Pforzheim, Germany. While they only have two models currently on offer (and one is a limited edition), what they have created for their entry-level piece is certainly an excellent first outing. Without further ado, let’s dig in to the Æther Watch Co. Æ01.