Categorized | Reviews

REVIEW: House of Horology Bedlam

Posted on 28 December 2012 by Patrick Kansa

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It’s time for us to take a look at another brand you may not have heard of (just yet), New York’s House of Horology.  They’re a fairly new brand with just a single line so far – let’s take a look at what they have on offer.

 

Their first (and only) model available is the Bedlam; the one we were sent for review is the Bedlam Dark Red.   What drove HoH to create this Bedlam lineup?  Glad you asked – here’s what they have to say about that:

We couldn’t find the watches we wanted – fashionable without being over-designed, sturdy without being clunky, and beautifully crafted without an insane price tag – so we decided to make them ourselves!

And that definitely seems to be the story these days with the smaller boutique brands popping up – someone wanted a specific watch that they just couldn’t find, and went out and created their own.  There’s at least one positive to our interconnected world manufacturing economy, right?

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As far as technical merits go, we do have a quartz Seiko chronograph movement at work, which gives us the time, date, and chronograph functionality – no surprises here.  Just a movement that will work, and work accurately.  That means we need to turn to the styling to look for a differentiation with the watch.

 

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The 43mm PVD case definitely gives a more modern feel; with the squared-off edges and decorative screw treatment, it’s evocative of some of the Lum-Tec designs in my mind (perhaps a cross between the V Series and Bull models).  The font used for the numerals is also very similar to what you’d see on some of the Lum-Tec models.  With all of these, I’d say it’s more “inspired by” than “copy of”.

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Taking a closer look at the dial, you’ll notice that the hours subdial (at 6 o’clock) has a different layout.  Actually, there’s really not any markings, per se – instead, you have the HoH logo.  This gives the watch a subtle bit of branding, and really doesn’t impact readability (frankly, we all know where on a dial the hours are, right?)   Of course, that makes the branding over at 3 o’clock a bit redundant.

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With the particular Dark Red model we were sent, you’ve got a nice mix of black, red, and white (including red stitching on the leather strap).  And while I’d normally ding a watch with a black dial having a white date display, in this particular model, it’s actually not as noticeable.  Yes, a swap of the date dial would be nice, but not necessary.

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In terms of daily wear, this is a perfectly comfortable watch.  For the size, it is thinner than you might expect (due to the quartz movement); while the leather strap is thick, it is decently flexible.  Also of note with the strap – while most makes would be tempted to go with a pre-V buckle, here we’ve got the more standard thumbnail style – and I find that more comfortable.

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One item I’m not quite as comfortable with is the pricing – at $490, this is definitely on the high end for a quartz chrono; once you get in the $500 range, your options really open up (even into some interesting automatics).  That aside, this is a nice mix of function (including screw-down crown and 300m water resistance rating), reliable 1/10 of a second chronographmovement, and twists on common design.  If you want to pick up your own, head on over here and pick out your favorite of the eight color schemes.

  • http://www.facebook.com/Mark.L.Carson Mark Carson

    I guess I don’t get the larger font on the 12, 3, 6, and 9 when only the 3 is not cropped by the sub-dials. And the tan markings on the tachymeter bezel seems like an odd color choice. Although, on their website the color looks more like a gray (which works better).

  • Patrick Kansa

    I’d say it’s more of a gray – I had some early morning sun going on in those pictures.

  • DG Cayase

    My wife would never let me in the door knowing I was bringing something back from the ‘Horology House’
    Unfortunate choice of names. And frankly, a gaudy piece of work it is.

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